1927 year, when French well-known fashionable clothing brand Lacoste founder Mr. René Lacoste decided to use alligator takes the brand the symbol, had not thought absolutely, 80 year later today, several million people will be putting on the Lacoste clothing every day, but at the same time, the alligator actually will be facing the threat which will become extinct.
Now,through "Save Your Logo" activity, Lacoste may with heart and soul invest to protects the alligator,the caiman and tomistoma schlegelii and so on rare and precious alligator's motion. Lacoste as the first to utilize the zoomorphism clothing logo the brand, simultaneously is also the first international brand which joins "Save Your Logo" moves. "Save Your Logo" is aimed at encourage the personal organization or the public entity investment protects the animal that on their logo, thus protect animals' multiplicity.
At present, by the LACOSTE investment support's first protection project already determined: Provides the protection for Nepal Chitwan National Park's tomistoma schlegelii. The Chitwan National Park subordinates in the Nepal World nature foundation and the French Charity charitable organization, accepts from the world natural conservation alliance alligator protection group's offering.
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