Giorgio Armani has announced the arrival of the new store design concept for A|X Armani Exchange in Qatar, with the opening of its first flagship store in Villaggio Shopping Mall.
A bi-level facility with 250sq m on the ground floor and 120sq m on the mezzanine floor, the A|X Armani Exchange store will embody Giorgio Armani’s vision of the modern, casual lifestyle, offering consumers an innovative design and lifestyle experience.
The store design concept assumes a fluidity that allows for constantly changing and varied atmospheres to reflect an urban landscape and modern lifestyle.
“A|X Armani Exchange has become one of our most dynamic collections with its own unique identity and an ever-growing base of young customers who enjoy its accessibility,” Giorgio Armani president and CEO Giorgio Armani was quoted as saying.
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